Rebecca
Ursani
BS-III
Roll number: 2K14/MC/81
Article.
The influence of showbiz and elite class on ordinary people.
The globe is surrounded by collective ideas, opinions and influence of the big leaders and celebrities in the society. The societies and communities adopt ethics and styles from the civilized and modernized communities. This is one of the reasons of constant evolution on Earth. There are people who lead life without making it complicated then there is a bunch of people who live in the dreams of celebrities who don’t even know about the existence of their fans. The wave of influence carried by elites and celebrities has brought the eagerness in working class families, who are struggling with the modern demands of their new generations. This has put the working class in a choosing situation of giving up their other important demands to fulfill the expanding wishes of their families which they demand in this modernize world.
BS-III
Roll number: 2K14/MC/81
Article.
The influence of showbiz and elite class on ordinary people.
The globe is surrounded by collective ideas, opinions and influence of the big leaders and celebrities in the society. The societies and communities adopt ethics and styles from the civilized and modernized communities. This is one of the reasons of constant evolution on Earth. There are people who lead life without making it complicated then there is a bunch of people who live in the dreams of celebrities who don’t even know about the existence of their fans. The wave of influence carried by elites and celebrities has brought the eagerness in working class families, who are struggling with the modern demands of their new generations. This has put the working class in a choosing situation of giving up their other important demands to fulfill the expanding wishes of their families which they demand in this modernize world.
Evolution
has charmed the Homosapiens, but with this it has brought major depression in
masses who have to let go on the simplicity and transform their lives which
actually has become hard to afford but some families manage by working harder
to get more than their basic needs. One has to give all his efforts in order to
earn more than what he deserves which is the main reason of frustration due to
not getting much relaxation. The frustration in the middle and lower class is
eventually growing every day. This increases the hatred among different classes
of people but this glamorous charm of wearing the best stuffs and copying the
elites has disrupted the absolute simplicity people once had in classic eras.
It is not only about today’s era that has been changed enormously but ever since the television industry has born, the public seems to be obsessed with the celebrities and there is not even one industry for which we can favor is not affecting the audience. Be it about fashion and clothing, imitating the lifestyle of their favorites or copying the dialogues, showbiz has left its impact on every single person in one way or the other.
There was a
time when the majority of people were inspired by the writers and political
leaders but now the glamour of film industries has engulfed the individual
uniqueness of all persons. The public started to copy the famous actor’s style
of dressing and hairstyles since 1964 after the invention of black and white
televisions in Pakistan. Waheed Murad became the style icon of Pakistan
television industry in 1964. Youngsters of mid 60’s era started following his
style, also audience considered him as an ideal. We had only two channels PTV
and STN, up until about the year 2000. Now there are more than one hundred.Now
after the continuous growth in industry the influence of TV stars is also
growing in the audience. In the classic time women adapted hairstyles as it is,
putting eye liner on fleek and wearing tight shirts and pajamas as per the
likeable actresses, while men keeping the shave and wearing bell bottoms.
During this period, the impact of showbiz was just limited to fashion
and glamour. Eventually, as the years passed and as the media evolved, showbiz
and its effects kept growing vast on audience.
Nowadays,
celebrities also play a huge role in selling of the products. Product companies
sponsor big stars for selling their products so the more beautiful the
advertisement is the more products will be sold. Likewise, certain people go
crazy after their ideals. They wish they acquire all those things and all that
fame that their actors or actresses have. Coquettes of elite stars have gotten
so high that the ordinary people also wish to live the same life as theirs due
to their show offs on social websites.
The elite
class of the nation which includes the feudalists, industrialists and the
celebrities who can also be called as tycoons havean amazing livelihood. The
comfortable livelihood and big show parties have their unique charms. But the
disturbing point is the chauvinism is also engulfing the middle class. The
access of modernize technologies has become easy but also it is very expensive.
As the demands vary and touch the peak graph it also comes up with some sort of
feeling of deprivation in the masses.
In the race
of dominancy and standing at first position, the society has somehow lost the
worthiest things such as simplicity, the approach of human intelligence in
academia and also the kindness. The societies have to understand the basic
phenomenon of being happy and that is to live the way you can and to be happy
in the livelihood which people can afford, with this understanding only
communities can build the kindness not hatred and also with this the more
better things can come which can be the reason of betterment in common person’s
life.
Practical work was carried under supervision of Sir Sohail Sangi
Department of Media and Communication Studies, University of Sindh
Practical work was carried under supervision of Sir Sohail Sangi
Department of Media and Communication Studies, University of Sindh
#showbiz, #RebeccaUrsani,
